TV Excelsior's 'Linha de frente' - 1967

Sao Paulo's TV Excelsior, Channel 9 tried to compete with TV Record's rock show 'Jovem Guarda' twice and lost both times. 

On 27 March 1966, barely 7 months after TV Record's 'Jovem Guarda' was created, TV Excelsior launched 'Excelsior a go-go' with Radio Bandeirantes DJ Luiz Aguiar as the MC and Jerry Adriani as its 'anchor'.

Now, on 25 March 1967, exactly one year after they did it again. This time, TV Excelsior reached out for Rio de Janeiro, signed Carlos Imperial as producer to 'Linha de Frente' (Front Line) and got Eduardo Araujo - who had taken 'O bom' to #1 in the charts a few months back - to MC the programme.

Soon after 'Linha de Frente' premiered, its producer Carlos Imperial had an argument with Araujo, its presenter and left the show in a huff.

'Linha de frente' still went on for 13 weeks at 6:00 PM - then it moved to an earlier spot where it stayed for another 6 weeks and finally folded on 5 August 1967.

Já faz 2 anos que o maestro Edmundo Peruzzi criou sua Banda Jovem. Desde então ela tem aparecido nos programas de Eduardo Araujo e acompanhado o cantor em todos seus discos. A ideia de fazer uma pequena orquestra com guitarras surgiu quando o maestro percebeu que a juventude não aceitava musicas que não tivesse o som estridente característico do ié-ié-ié. Ele reuniu, então, 12 figuras: 4 pistões, 1 sax-alto, 1 sax-tenor, 1 sax-barítono, 1 trombone e o quarteto de Os Brasas, formando por 2 guitarras, bateria e baixo eletrônico. O sucesso da Banda mostrou que o maestro tinha razão.

Orchestra conductor Edmundo Peruzzi did something completely new in 1967: he formed a band comprised of 4 trumpets, 1 alto saxophone, 1 tenor sax, 1 baritone sax, 1 trombone plus Os Brasas' 2 guitars, 1 electric bass and drums.

Edmundo Peruzzi in olden days; 1951 by magazine 'Carioca'.

'Linha de Frente' with Eduardo Araujo, starts on 25 March 1967, Saturday recorded on video-tape at Teatro Cultura Artistica on Rua Nestor Pestana in São Paulo from 6:00 PM to 7:00 PM. It is shown at TV Excelsior, Channel 2 in Rio de Janeiro on the Sunday at 3:00 PM. 

These were the dates 'Linha de Frente' were presented on Sao Paulo's TV Excelsior in 1967: 25 March (1); 1st April (2); 8 April (3); 15 April (4); 22 April (5); 29 April (6); 6 May (7); 13 May (8); 20 May (9); 26 May (10); 3 June (11); 12 June (12); 17 June (13)... they were 13 Saturdays from 6 to 7 PM...  

On 24 June 1967, 'Linha de Frente' begins earlier on Saturday and lasts for only 6 more times... and finally on 5 August 1967 it was the last show.

July 1966 - One year before Eduardo Araujo was hoisted as the anchor of 'Linha de Frente', TV Excelsior renewed attempt to compete with TV Record's 'Jovem Guarda', Araujo finally hit the charts with 'O bom' which turned out to be his biggest hit ever.