After TV Record started a weekly rock show commanded by Celly Campello and her brother Tony which opened on Saturday, 10 October 1959, the O.V.C. management knew there was a new teen-age market out there which demanded to be reckoned with.
So in early 1960, Organização Victor Costa signed Moreira Júnior, a young radio man from Santos-SP to lead their own rock show called 'Rítmos para a Juventude' (Rhythms for the Young Set) which was broadcast daily at 4:30 pm by Radio Nacional Paulista and on Sundays at 2:00 pm by TV Paulista, Channel 5.
'Radiomelodias' magazine, April 1960, reports on the poularity of the newest rock show on TV Paulista: The meteoric career of the up-and-coming Moreira Junior, who leads the ratings on Radio Nacional and TV Paulista with his 'Ritmos para a Juventude'. The program is a meeting point for modern youth. Lyria Marçal is his partner and actress Maximira Figueiredo, always dressed in a gown of a professor completes the picture.
Daily at 4:30 pm on Radio Nacional, and on Sundays at 2:00 pm on TV Paulista, Moreira Junior produces and hosts his show 'Ritmos para a Juventude', bringing together countless enthusiasts of rock, samba, bossa nova, etc. Knowing the large audience of the aforementioned program, we went to its producer to learn more about its success.
Moreira Junior was born in Santos-SP and began his career at Radio Atlântica, as a children's entertainer. He then worked at other coastal radio stations such as Rádio Clube de Santos, Cultura, Guarujá, and Cacique, as a commercial announcer, radio actor, and reporter.
Afterwards, he went into theatre, working with the Rosemary-Mauricy Company, directed by Julio Massari. He earned some money, went to Rio de Janeiro-DF, and after 3 months of hard work, managed to get a job at Radio Nacional, PRE-8, through an audition, as a radio news announcer, sometimes replacing the Esso Reporter.
In 1959, he won numerous awards such as 'Male Revelation', 'Golden Microphone', 'Gold Medal', and two diplomas.
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