Sunday, 24 September 2017

Antonio Aguillar, rock promoter 1962 - 1963

Radio-man Antonio Aguillar was the closest Sao Paulo rock got to New York's rock pioneer Alan Freed

Maybe it's going a bit too far to compare him with such a luminary as Alan Freed for he actually came up with the name Rock'n'roll whereas Aguillar came up with nothing really original. 

Aguillar started his professional life working as photographer at daily 'O Estado de S.Paulo'. 

In 1957, when he was covering the vandalism perpetrated against the seats of Cine Art Palacio during the screening of 'Rock around the clock' (Ao balanço das horas) Aguillar was impressed by the sheer energy released in teenagers by a simple rock movie and thought seriously about entering this brave new world where he suspected there was money and excitement.

By late 1960, Aguillar left his job at 'Estadão' for O.V.C. to organize what would become the audio-visual department of Radio Nacional and TV Paulista, Channel 5

At the same time Aguillar was given the command of 'Clube dos Garotos', a kid's show at Radio Nacional. By November 1961, Aguillar presented 'Ritmos para a juventude' (Rhythms for the young-set) from 4:00 to 5:00 PM from Monday through Friday and on Saturdays from 3:00 to 5:00 PM. 

By mid-1962 Aguillar's rock show was the hottest thing in show business in Sao Paulo. He not only played discs but urged young rock bands around town to play live on his radio show on Saturdays. These sessions grew up in number and popularity until TV Excelsior signed Aguillar to do a weekly rock show which was an instant success.
Radiolandia #367, 1st January 1962 - 'Ritmos para a Juventude' was #1 with teenagers in São Paulo.
Radiolandia #373, 15 March 1962.

By March 1962, Aguillar and his 'Ritmos para a Juventude' at Radio Nacional Paulista had become so popular he made a splash organizing a big celebration at Club Atletico Silvicultura at far-away Horto Florestal.  The only way to reach the country-club was through the railway Estrada de Ferro Cantareira but that didn't prevent a small crowd of 2,500 people of reaching the place to see their favourite singers and performers. As not all the performers were rock'n'rollers Aguillar adapted the name of the party to 'Festival de Todos os Ritmos' (All rhythms festival) and presented each participant with a 'Ritmos para a Juventude' trophy.

Celly Campello - best rock female singer
Ronnie Cord - best rock male singer
Maria Regina - the smallest singer in the world
Hamilton di Giorgio - best international song-writer & singer
Sergio Murilo - international relevation
The Jet Blacks - best instrumental rock band
The Jordans - revelation instrumental rock band
Carlos Gonzaga - 'O twist' (The twist) (RCA)
Wilson Miranda (Chantecler) as TV revelation
Bobby de Carlo - 'Hey, Lili' (Lilly Lou) (Odeon)
Tony Campello - Querida Susie' (Susie darling) (Odeon)
Ilze Aparecida - 'Brotinho do rock' (California)
Cidinha - '24 mil desejos' (24 mila baci) (Mocambo)
Carlos Ely - 'Cinderela' (RCA Camden)
Sergio Reis - 'Será' (Chantecler)
George Freedman - 'Adivinhão' (RGE)
Fernando Costa - 'Amor em cha cha cha' (Columbia)
Mario Augusto - 'Amor de Terezinha' (Copacabana)
Baby Santiago - for penning 'Rock do sacy' & 'Adivinhão'

these were non-rock acts who were invited to the great bash:

Miltinho - best Brazilian music male singer
Leila Silva - best TV female singer
Martha Mendonça - 'Tu sabes' (Chantecler)
Renato Guimarães - 'Poema' (Chantecler)
Creusa Cunha - 'Lembrança' (Un recuerdo) (Copacabana)
Silvana - 'Amor, fonte da vida' (Copacabana)
Archimedes Messina for his work as a radio man and singer
Carlos Nobre - 'Amor em serenata' (RCA)
Nerino Silva - 'Minha sogra' (Chantecler)
Agnaldo Rayol for 'Não pode ser' (Copacabana)
Roberto Vidal - 'Maria Helena' (RCA Camden)
Fernando José - 'Diner' (RGE) 
Franquito - music & films revelation 
Nilton Cesar - for a Carnaval hit  
Wilson Roberto - for a Carnaval hit 


Radiolandia #379, 1st June 1962.
Radiolandia #379 - 1st June 1962.

'Radiolandia' #382 - 1st August 1962.
Radiolandia #385 - 15 September 1962; 'Ritmos para a Juventude' crosssed over to TV Paulista, channel 5. 
15 September 1962; Neil Sedaka is honoured at 'Ritmos para a Juventude' on Channel 5. 
Radiolandia #387 - 1st October 1962; Theotonio Pavão says 'Ritmos para a juventude' turned 1 year old on 30 September 1962, and had a bash at Cine Piratininga, one of the largest in town. 
Radiolandia #396, 1st March 1963 - Theotonio Pavão tells all about Aguillar's big event at Lapa's Cine Nacional on 17 February 1963.

Antonio Aguilar weds Marly Bucci at the Catholic church Santo Antonio do Pary on 27 July 1963

columnist Theotonio Pavão at Radiolandia, 1st August 1963.

DJ Carlos Alberto Lopes left Radio America (Estudio V) to Radio Record.
Radiolandia, 1st October 1963; more than 3,000 people swarmed at the doors of Channel 9 on Rua Nestor Pestana to see Antonio Aguillar rock-show. 

Antonio Aguillar TV rock-show at TV Excelsior on Tuesdays & Fridays from 12 Noon to 1:00 PM; on Sundays 'Festival de Gala da Juventude' from 6:00 to 7:00 PM.
Radiolandia, 1st October 1963. Albert Pavão accompanied by The Clevers wearing a Chinese disguise at Antonio Aguillar rock-show on TV Excelsior, Channel 9.

a young Antonio Aguillar working as a photographer for 'O Estado de S.Paulo'; Radiolandia #345, 1st February 1961 says Aguillar had just been signed by Organização Victor Costa to organize their audio-visual department. 
Ademar Dutra took over Aguillar's place when the latter was signed by TV Excelsior, Channel 9 - Radiolandia, 1st October 1963.
Ademarzinho Dutra presents 'Clubinho das 5' at TV Paulista, channel 5 - 15 October 1963.

By 1964, Aguillar had been 'poached' by TV Record to do his TV rock-show at Teatro Record that was something akin to Paris Olympia in the 1960s.



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